Vol. 2 No. 2 (2025)

Articles

• Revolutionizing Building Management: The ORBIT Framework for IoT-Powered Smart Buildings

  Ala'a Ahmad, Muhammad Turki Alshurideh

  1-13

  • FULL TEXT

• Investigating the Determinants effects of Intention on the Use of UAE Government Mobile Apps (GMA) Users : A Quantitative Approach to Examine the Extended Technology Acceptance Model (TAM)

  Saeed Mohammed Khatir Alhammadi, Muhammad Turki Alshurideh

  14-35

  • FULL TEXT

• The Impact of Behavioral Motivations and Learning on the Preparation of the Second Tier of Security Leaderships

  Mohammed AlOthmani

  36-45

  • FULL TEXT

• The Influence of Social Media on Business Intelligence, Business Performance, Brand Awareness, and Customer Retention: Evidence from the UAE

  Asokan Vasudevan, Barween Al Kurdi

  46-59

  • FULL TEXT

• The Impact of Using Virtual Reality (VR) and Augmented Reality (AR) on Museum Marketing to Enhance Visitors' Engagement, Enjoyment, and Experience

  Foued Benghadbane, Hamzah Khawaldah, Barween Al Kurdi, Nidal Alzboun

  60-70

  • FULL TEXT