Vol. 2 No. 1 (2025)

Articles

• Investigating the Determinants of Attitude, Use and Happiness of UAE Government Mobile Apps (GMA) Users : A Quantitative Approach in the UAE

  Saeed Alhammadi, Muhammad Alshurideh

  1-25

  • FULL TEXT

• Digitization and IoT-Driven Transformation of Smart Buildings

  Alaa Ahmad, Muhammad Alshurideh

  26-38

  • FULL TEXT

• How Digital Marketing Shapes Consumer Decision-Making Employing (AIDA) Model with Respect to Consumer Knowledge and Consumer Experience

  Muddassar Sarfraz, Barween Al Kurdi, Muhammad Rafiq

  39-48

  • FULL TEXT

• The Role of Job Empowerment in Preparing the Second Line of Security Leadership: A Practical Study on Security Institutions in the United Arab Emirates

  Mohammed AlOthmani

  49-60

  • FULL TEXT

• Effects of Smart City on Utilizing Customer Data to Enhancing Customer Delight: A Practical Study

  Ilknur Ozturk, Barween Al Kurdi

  61-69

  • FULL TEXT