https://ijmmi.org/index.php/ijmmi <p>International Journal of Management and Marketing Intelligence (IJMMI) aims to publish any peer-reviewed thoughtful and well-developed work that discussed the rapidly interactions and influences of the evolving relationships between different business disciplines such as Management, Business, Marketing, Finance, Accounting, Economics and Information Technology. IJMMI welcomes submissions from researchers, practitioners and academics from variety of fields and subjects. All the articles/papers submitted to be published must adhere the publication rules of IJMMI. IJMMI has the right for both editing and reviewing the submitted articles.</p> en-US International Journal of Management and Marketing Intelligence https://ijmmi.org/index.php/ijmmi/article/view/62 <p>Cybersecurity is important since it prevents both theft and damage to several types of information. This comprises delicate information, personally identifiable details, Personal Health Information (PHI), personal data, information related to property rights, and data management used by the government and industry. In the recent years, the cybersecurity has become significant trouble in business sectors worldwide that depend on digitization and faster transactions. Many devices are internet-connected, requiring security precautions to secure them from cyber-attacks. Moreover, the individuals who engage in digital transactions divulge a huge amount of financial and private knowledge that cybercriminals require. While offering or purchasing a product or service, both vendors and consumers must consider data privacy concerns. Many laws and rules, like the General Data Protection Regulation (GDPR) of the European Union, intend to regulate how businesses handle client information. Cybersecurity Perspectives is a worldwide platform combining industry standards and direct knowledge with cutting-edge research and advancement to boost Industrial Internet of Things (IIoT) cybersecurity effectively. This research paper provides a cybersecurity framework for the customer perspective, which may ensure authorized and secure transactions to customers in business sectors.</p> Asokan Vasudevan Copyright (c) 2024 International Journal of Management and Marketing Intelligence 2024-12-28 2024-12-28 1 4 1 7 https://ijmmi.org/index.php/ijmmi/article/view/59 <p>&nbsp;Extant conceptualisation of business-to-business (B2B) customer solutions depicts that customer and the supplier as equal parties in their readiness and ability to co-create value in solutions activities. The study draws on the co-creation phases of B2B customer solutions to explore how suppliers provide support for better co-creation in low customer readiness markets [LCRMs]. This research adopts an interpretive perspective and conducts 44 in-depth interviews with customers and suppliers of technology-based solutions originated in the information and communications technology (ICT) sector in Jordan. The findings show four distinct, but complementary roles are performed by the suppliers in the ICT sector to compensate for the lack of customer readiness to co-create solutions value. This study develops the co-creation theory through identifying the supplier’s role in a business context where the customer and provider are perceived unequally in the co-creation.</p> <p>B2B Customer solutions, Value co-creation, Customer readiness, Arab markets, ICT sector.</p> Samer Hamadneh Copyright (c) 2025 International Journal of Management and Marketing Intelligence 2024-12-28 2024-12-28 1 4 8 21