https://ijmmi.org/index.php/ijmmi/issue/feed 2024-11-29T23:02:31+00:00 Muhammad Turki Alshurieh ijmmi@ijmmi.com Open Journal Systems <p>International Journal of Management and Marketing Intelligence (IJMMI) aims to publish any peer-reviewed thoughtful and well-developed work that discussed the rapidly interactions and influences of the evolving relationships between different business disciplines such as Management, Business, Marketing, Finance, Accounting, Economics and Information Technology. IJMMI welcomes submissions from researchers, practitioners and academics from variety of fields and subjects. All the articles/papers submitted to be published must adhere the publication rules of IJMMI. IJMMI has the right for both editing and reviewing the submitted articles.</p> https://ijmmi.org/index.php/ijmmi/article/view/22 2024-11-29T23:02:31+00:00 Christian Amponsah camponsah@yorkvilleu.ca

<p>When it concerns to the pros and cons of big data analytics, the recent discussion in Information Technology topic (IT) has been all about big data use in the business. The benefits of big data can support and assist the enterprises in streamlining their processes, improving efficiency, and saving costs. With the improvement of IT, more volumes of data are flowing into modern organizations. Data is now becoming larger and further complex as a result of the ongoing accumulation of information from several devices and platforms such as smartphones, personal computers, government documents, as well social networks. Most of the businesses in developed countries have embraced the emerging Big Data Analytics (BDA) paradigm which has increased the motivation of researchers and business professionals in a way to evaluate its ramifications for company objectives and challenges. However, there is a lack of research study that broadens the limited understanding the customer’s perceptions and attitudes toward applications of big data analytics. The main goal of this study is to address the pros and cons of adopting BDA as it pertains to how customers behave in an e-commerce context.</p>

2024-09-14T00:00:00+00:00 Copyright (c) 2024 International Journal of Management and Marketing Intelligence https://ijmmi.org/index.php/ijmmi/article/view/15 2024-11-28T19:52:50+00:00 Alaaldin Zahra p2620204@my365.dmu.ac.uk

<p>A collection of software and hardware known as an intelligent information system is claimed to have included qualified employees in the organization's decision-making and communication operations. Customer Knowledge Enhancement (CKE) is key in creating a high-quality software solution. The CKE in creating Enterprise Software (ES) is still in its immaturity, raising concerns on how CKE enablers may be leveraged to enhance ES development businesses while enhancing the quality of their software. A set of software and hardware that knows a specific area, has intelligent decision-making procedures, and the capability to rationalize its activities is stated as an Intelligent Information System (IIS). The most significant element of an IIS is its flexibility to operate properly with individuals to finish activities or make decisions in response to the environment, user input, and knowledge. In this research, a novel approach is proposed to enhance the customer’s knowledge using IIS that may be beneficial while improving the software quality.</p>

2024-09-14T00:00:00+00:00 Copyright (c) 2024 International Journal of Management and Marketing Intelligence