HAMADNEH, S. B2B Customer Solutions: How do suppliers provide support for the lack of customer readiness in the co-creation process?. International Journal of Management and Marketing Intelligence, [S. l.], v. 1, n. 4, p. 8–21, 2024. DOI: 10.64251/ijmmi.59. Disponível em: http://ijmmi.org/index.php/ijmmi/article/view/59. Acesso em: 3 jul. 2025.